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Glossary

  1. Autoresponder
  2. A/B split test
  3. Ad Tracking
  4. Application Service Provider (ASP)
  5. Autoresponder List Name
  6. Bandwidth
  7. Blacklist
  8. Block
  9. Bounce
  10. Bounce Handling
  11. Branding
  12. Broadcast
  13. Browser (Internet Browser)
  14. CAN-SPAM
  15. Click-Thru Rate (CTR)
  16. Co-registration
  17. Confirmed Opt-In
  18. Control Panel
  19. Conversion Rate
  20. Cookie
  21. CPA (Cost Per Acquisition)
  22. CPC (Cost Per Click)
  23. CPM (Cost Per Thousand)
  24. Creative
  25. CRM
  26. Demographics
  27. Double Opt-In
  28. Email filter
  29. False Positive
  30. Follow-up Email
  31. Geo Targeting
  32. Geographic Personalization
  33. Hard Bounce
  34. Headers
  35. HTML Format
  36. Hyperlink
  37. IMAP
  38. Inbox
  39. Interval
  40. IP Address
  41. ISP
  42. Landing Page
  43. Line Length
  44. List (known by some as Campaign)
  45. MTA
  46. Multi-part MIME
  47. MX
  48. Open Rate
  49. Personalization
  50. Phishing
  51. Plain Text Format
  52. POP
  53. Postmaster
  54. RAID
  55. Reverse DNS
  56. ROI (Return On Investment)
  57. RSS Marketing
  58. Segmentation
  59. Sender ID
  60. Signature File
  61. SMTP
  62. Soft Bounce
  63. Spam
  64. Spamcop
  65. SPF
  66. Suppression List
  67. Thank-you page
  68. Undeliverable
  69. Unique Click
  70. URL
  71. Verified Opt-In
  72. View
  73. Web form
  74. Whitelist
  75. Word Wrap